In this episode, we have the pleasure of having Eli Daniel Keren, Co-founder and head of strategy at P.F.C joining us. Eli tells us about his background, starting with studies in London and his entrepreneurial experience starting several ventures. How he got inspired and introduced to Fintech when he lived in New York right after the crash of Lehman Brothers and the following financial crisis. When he got back from New York he went around in Stockholm to pitch the idea of the company that we today call P.F.C. You will also hear us discuss with Eli about why Personalization is such a big thing in the future of banking.
P.F.C was founded in 2012 under the name Betalo for the purpose of building financial products with modern technology. In 2018, Betalo AB changed its name and become P.F.C – Personal Finance Co. We believe that it is a combination of outstanding technology and design for today’s edition of everyday economy for ordinary people. An experience where financial services are both simple and personal, while being accessible to more people at a reasonable cost.
In the episode we discussed peronalization and why it is so important and that it will be a huge part of the future of banking. Eli passionately talked about his background and how he came to start P.F.C. Tune in to this episode and enjoy!